CUSTOMER EXPERIENCE

Brand strategy
Buyer personas
Corporate communication
Customer centricity
Customer journey
Customer Loyalty
Data-driven Marketing
Growth strategy
GTM strategy
Influencer marketing
Insights
Marketing intelligence
Segmentation
Strategic planning





Consulting Services:
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* Study design services
* Online qualitative studies
* Project Management
* Moderating & Reporting Services

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CRM selection
CRM Implementation
Salesforce
VoC - Voice of Customer
360° view of the customer
Digital strategy
Digital maturity
Digital scenario
Roadmap
Citizen web portal
Employee engagement
Journey Mapping
Personas
CX Measures
Process improvement
Change management
Market study
CSAT - Customer satisfaction
Branding
Cultural transformation
Mission, Vision & corporate identity
Data & analytics
Business intelligence
AI
CSR - Sustainability

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Transport & Mobility Research :
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Mobility-as-a-Service
Future of mobility
Intermodality
Multimodality
Passenger experience
Travel experience
Transit surveys
Origin/destination surveys
Fares & ticketing
Contactless payment
Customers’ information needs,
Safety & security perception surveys,
Cycling & walking,
New forms of mobility
Sustainability


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Customer Experience & Marketing:
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CX Strategy
CX Maturity Model
CI Maturity
Buyers personas
Segmentation & Audience
Look-a-like audience
Target audience
Customer journey
Content Marketing
Touchpoints
Media & Channels



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Market research :
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Market segmentation
Ad & Communication
MR & Analysis
Consumer behavior
Purchase decision
Behavior, needs & motivation
Shopper insights
Usage & Attitude
Insights communities
Panels
Quantitative research
Focus groups



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Strategic planning:

Monitoring & analytics
Trendwatching
Storytelling
Emerging trends & technologies
Game changer insights
Data analytics & AI
SEM
Influencer
Reputation
Sentiment analysis


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Innovation & concept test:

Product & service development
Packaging test
Concept test
Pre & Post-test evaluation
MVP
Segment analysis
Price sensitivity
Design thinking
Focus groups
Interviews
Online communities
Expert communities
Cocreation


Digital & Social
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Digital strategy
Digital Analytics
SEM
Social Media analytic
SoMe Monitorings
Audience & Affinity
UX & Usability
UX Research
Community


Brand
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Brand Strategy
Brand marketing
Brand tracking
Brand Equity
Brand architecture
Brand guidelines
Brand Ambassadors
Employer branding

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Employee engagement
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Employee experience
Brand Equity
Employer branding
Candidate experience
Onboarding experience
Exit feedback


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Mission:
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Understanding people & customers
Put the customer at the heart of strategies
Insights to improve brands & products
Promote customer centric transformation
Improving Marketing strategy
Improving customer experience
Acceleration new product & services

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Data & Analytics

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BRAND STRATEGY & BRAND RESEARCH:
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1. Brand Strategy, Plan & Roadmap
2. Brand Vision, Brand Purpose, Brand attributes & Brand Value
3. Brand Positioning, Brand Personality & Tone of Voice
4. Campaigne performance (Pre-test & Post-test)
5. Brand Guidelines (Brand Book / Bible)
6. Understanding all stakeholders needs & desires

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CUSTOMER EXPERIENCE:
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1. Create Customer Experience Strategy
2. Understand audience & segments  
3. Develop personas to profile customers
4. Define Customer Journey Map
5. Improve points of interactions & messages
6. Align organization to be customer centric






Marketing Research Services
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*Advertising & Communication  
*Audience & Media Measurement  
*Automation  
*B2B Research  
*Behavioural Marketing
*Business Insights  
*Business Intelligence Tools  
*CAPI  
*CATI  
*Coding and Text Analysis  
*Communities  
*Consultancy
*Consumer Research  
*Creativity / Ideation Workshops  
*Crowdsourcing  
*Customer Experience
*Data Analysis
*Data Audit & Exploration  
*Data Collection / Field Services
*Data Collection Management  
*Data Driven Consultancy  
*Data Mining and Analysis  
*Dedicated Access Panel
*Desk Research  
*Employee Experience
*Ethnography  
*Expert Panels
*Field Audits  
*Focus groups
*Incentives management  
*In-depth interviews  
*Insights Consulting
*International Research  
*Marketing Research  
*Modeling and Forecasting Analysis  
*Monitoring and Analysis  
*Mystery shoppers  
*New Product Research  
*Omnibus Surveys  
*Online communities
*Online Focus Groups / Bulletin Boards  
*Online qualitative research
*Opinion Research  
*Panel Management  
*Qualitative
*Qualtrics surveys
*Quantitative
*Questionnaires  
*Reporting
*Sample & Recruiting  
*Segmentation Analysis  
*Sensory Research  
*Social & Cultural Research  
*Social Media Monitoring
*Social Media Research
*Social Media Sampling
*Statistical Analysis  
*Support Service provider
*Survey  
*Text Analysis  
*Visualisation & Infographics  
*Webropol surveys


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Market Research solutions:
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*A/B Testing
*Advertising & Marketing effectiveness
*Advertising Tracking  
*Audience Research  
*Behavioral Research  
*Brainstorming
*Brand Research  
*Car Clinics  
*Card sorting
*Concept development & Strategy
*Concept Testing  
*Conjoint analysis
*Consumer Research  
*Controlled Store Tests  
*Corporate Image Research  
*Customer Feedback
*Customer Satisfaction  
*Demographic Research  
*Employee Research  
*Ethnographic Research  
*Exit Interviews  
*Focus Groups  
*Gen Z Research  
*Home Use Tests  
*Image Studies  
*International Studies  
*Interviews
*Lifestyle & Value Trends  
*Media Attribution / ROI  
*Media Research
*Motivational Research  
*Mystery Shopping  
*Net Promoter Score
*New Product Development  
*New Product Research
*Next gen research
*Omnibus
*Online communities
*Online research
*Opinion Polling  
*Packaging / Design  
*Personas & Segmentation research
*Predictive Research  
*Pricing Studies  
*Product / Sensory Testing  
*Projective Techniques  
*Public Opinion / Polls
*Public Opinion Research  
*Reputation Research  
*Retail Research
*Scenario Planning  
*Segmentation Research  
*Senior research
*Shopper Insights  
*Social Media Panel  
*Social Research  
*Store Audits  
*Syndicated Research  
*Tracking research
*Tracking Studies  
*Usage & Attitude Studies  
*User journeys
*UX Research
*Voice of Customer
*Website Usability  
*Access panels
*Dedicated panels




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Sectors/Clients:
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*Advertising agencies & PR
*Automotive
*B2B
*Banking
*Beverages  
*Circular economy
*Consulting  
*Consumer packaged goods
*Consumer Services  
*Cosmetics / Hygiene  
*Detergents  
*Education  
*Energy / Utilities  
*Entertainment
*Environment & Ecology  
*Exercise & Fitness  
*Fashion Industry  
*Financial Services  
*Foods / Nutrition  
*Fragrance Industry  
*Healthcare / Pharmaceutical  
*Insurance
*Internet / E-commerce
*IT / Software / Hardware  
*Logistic  
*Luxury goods
*Media
*Mothers  
*Movie / Film / TV  
*Music
*Mutuality
*Non-Profit / NGO / Fund Raising  
*Parents  
*Public Sector / Government  
*Public Transport / Public Transit
*Publishing  
*Real Estate  
*Restaurants / Food Service  
*Retail  
*Seniors  
*Service Industries  
*SME
*Startups
*Supermarkets  
*Technology  
*Teenagers / Youth  
*Telecommunications  
*Textile / Fashion / Clothing  
*Toys / Games  
*Transportation & Mobility
*Travel / Tourism / Sport / Leisure  
*TV, Radio & Print
*Zero waste






Customer Experience
Brand consulting
Market Research
Digital Marketing

Employer branding
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Cultural change
Customer data plateform
Customer trust
Data centricity
Data visualization
Demand generation
Digital assets
Employee engagements
Global account management
Inbound marketing
Lead capture
Lead nurturing
Marketing planning
Marketing trends
Media mix
Organizational design
Personalization
Pipeline acceleration
Proximity marketing
Remote work
Reputation management
Talent management
Virtual team