Media & advertising research

Media & Advertising Research

Media research is concerned with all knowledge that permits efficient selection of media to advertise on a particular product or service. This includes data on the size, distribution and characteristics of audiences as well as pertinent descriptions of the media themselves and their utilization by advertisers.

Discover which ad & media will be the most effective with the existing customer and the potential audience.

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where we can help

1.     Pre & Post-test advertising survey

2.     Consumer Barometer

3.     Creative concept evaluation

4.     Consumer profiling & targeting

5.     Campaign effectiveness

6.     Reputation tracking

7.     Owned, earned & paid media evaluation

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