Concept & product testing

Innovation & Product Development

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Evaluate your idea or your concept with your targeted audience in an agile way.

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We help you to increase your chances of success and accelerate your time-to-market. It can includes anything from product or service concepts and MVP to ad campaigns

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where we can help

1. Concept testing (Testing the viability of a product/ service before to go to market)

2. Segment analysis & hard-to-reach audience

3. Price sensitivity (Van Westendorp Sensivity, Conjoint, Monadic Testing)

4. Design Thinking & Product Optimization

5. Qualitative research & online dedicated communities

6. Pre & Post-test Evaluation

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benefits

• Increase the success of product launch
• Understand the product demand
• Identify your most loyal customers
• Optimize the price
• Get results from your target audience in real time
• Get richer insights & feedbacks through photos, videos & live chat